Very clever Nike, very clever.

As I was driving to work yesterday, I had Chris Moyles (BBC Radio 1) playing where they we chatting casually about ‘song of the week’. He then mentioned (casually) this old dutch progressive rock song that has appeared in the iTunes top 40, six minutes long featuring crazy yodeling, a flute solo and an accordian solo.
They played some of it as well. Bonkers, my god, it’s bonkers. But I thought, it’s pretty catchy so made a note to myself to dig it up and download it.

So, here it is… ‘Hocus Pocus’ by ‘Focus‘.

Bonkers yes? Then check out this live version!!!! (hmmm, I’m sure they didn’t take any drugs before this performance ;) )

Genius… and then I find out that little bit of extra info.
I never realised at first Nike had decided to take this song, mix it a little bit and us it in a World Cup 2010 advert. Now, that explains why Chris Moyles had found this song out of nowhere (lets face it, it’s a pretty obscure band).
Nice bit of viral advertising going around the place there Nike.

You’ve gotta give it to them, Nike do know how to do advertising.

… mind you, still love this song.