Ippoippo

ROFL.

Classic ‘The Onion’ news story.
New Apple Friend Bar Gives Customers Someone To Talk At About Mac Products

Peak Oil

Two quite interesting stories in the press. First up is the Guardian’s reporting of Lloyds of London’s acknowledgment of Peak Oil.

One of the City’s most respected institutions has warned of “catastrophic consequences” for businesses that fail to prepare for a world of increasing oil scarcity and a lower carbon economy.

The Lloyd’s insurance market and the highly regarded Royal Institute of International Affairs, known as Chatham House, says Britain needs to be ready for “peak oil” and disrupted energy supplies at a time of soaring fuel demand in China and India, constraints on production caused by the BP oil spill and political moves to cut CO2 to halt global warming.

“Companies which are able to take advantage of this new energy reality will increase both their resilience and competitiveness. Failure to do so could lead to expensive and potentially catastrophic consequences,” says the Lloyd’s and Chatham House report “Sustainable energy security: strategic risks and opportunities for business”.

Japan, low tech country?

Quite an interesting article which is a bit of an overview of the paradox of Japan being consider to be high-tech… yet being completely backward sometimes when it comes to technology.

Japan beat Denmark to get through to the last 16 in football (soccer) World Cup. Great game. Honda was fantastic.

Wife (and me) very happy.

Very clever Nike, very clever.

As I was driving to work yesterday, I had Chris Moyles (BBC Radio 1) playing where they we chatting casually about ‘song of the week’. He then mentioned (casually) this old dutch progressive rock song that has appeared in the iTunes top 40, six minutes long featuring crazy yodeling, a flute solo and an accordian solo.
They played some of it as well. Bonkers, my god, it’s bonkers. But I thought, it’s pretty catchy so made a note to myself to dig it up and download it.

So, here it is… ‘Hocus Pocus’ by ‘Focus‘.

Bonkers yes? Then check out this live version!!!! (hmmm, I’m sure they didn’t take any drugs before this performance )

Genius… and then I find out that little bit of extra info.
I never realised at first Nike had decided to take this song, mix it a little bit and us it in a World Cup 2010 advert. Now, that explains why Chris Moyles had found this song out of nowhere (lets face it, it’s a pretty obscure band).
Nice bit of viral advertising going around the place there Nike.

You’ve gotta give it to them, Nike do know how to do advertising.

… mind you, still love this song.